Why web video will revolutionise your business.

“It’s vital for small businesses to offer content that is easy to digest; if not, consumers will simply move on. Video does this very well.” (The Guardian)

From small cafes, shops, estate agents, hairdresser’s and pretty much any industry you can think of, more and more businesses are utilising the power of video to promote their services online and gain more customers. And rightly so. Google absolutely loves video.

“Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video”. (Sarah Mincher)

Consumers are increasingly more selective about where they chose to shop and online video is the ideal way to make your business stand out from the crowd. In fact, recently it was estimated that:

“80% Of Your Online Visitors Will Watch A Video, While Only 20% Will Actually Read Content In Its Entirety.” (Sarah Mincher)

Ironic perhaps that I am choosing to write about this subject. But if you are a business owner not currently convinced by video then I’ve got to get a bit old school first!

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“I’m not sure how a video would help my business”

I am. In fact I’ve got years of experience creating videos for small businesses right through to global brands such as Coca-Cola, Diageo and Breitling. Whether it’s a how to video for a cooking appliance, highlights of a glamorous event, testimonials or even just a video to show off how wonderful your staff are, I can produce something that is guaranteed to attract more clients.

Some of the most effective videos also utilise a live event & social media strategy to maximise their reach. This is called Experiential Marketing and is possibly the single best way to forge a long-term relationship with your clients.

For example, perhaps you run a little cake shop. You want to attract more people to your business, showcase your wonderful baking creations and increase your website/social media traffic. How?

What about:

• Every month you run a competition to see who can come up with the best cupcake recipe. People can tweet you their ideas, post selfies with their cup cake creations on your Instagram page and vote for the winner on your Facebook page.
• Each month, you post an entertaining cooking video of yourself baking the winning recipe, selling the cake in store and throw in a few vox-pops with your wonderful customers who taste them. Put the video on your website, Twitter, Facebook and watch the interactions soar!

Or how about:

• You start a cute weekly event called Date & Cake. Singles are invited to a sweet little cupcake making class (with wine) and then get to indulge in their delicious creations.
• You film some of the events and capture all your customers smiling, having a great time and of course showcase the shop and its products. Add some vox-pops of consumers saying how wonderful the event is and share your promotional film across all your social media channels.

There are so many possibilities I could go on for ages! The great thing about the examples above is that they actively encourage people to interact with your social media channels across a variety of devices. That’s free advertising! Suddenly, you’re not just a cake shop, you’re the cake shop and all the competition looks boring by comparison.

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“OK, this sounds amazing but isn’t video production really expensive?”

Well, actually no. Video has never been more affordable.  Furthermore, if you consider that “website visitors are 64% more likely to buy a product on an online retail site after watching a video” (Sarah Mincher) then more often than not a video can pay for itself many times over!

I can tailor a video around all budgets and would love to create something special for your business.

Head over to my website http://www.tomfarmery.co.uk and lets make your business stand out from the crowd!

Tom.